About Us

The journey to Raise Cravings is one rooted in both financial expertise and a deep desire to give back. Our mission began with Craig Watson, a seasoned finance professional and entrepreneur who founded Baked Cravings. Through Baked Cravings, Craig applied his strategic business acumen to the world of gourmet sweets, creating a highly successful brand known for quality and accessibility.

During that time, Craig saw countless schools, teams, and community groups struggling with outdated, complex, and low-profit fundraising methods. He realized his expertise in e-commerce and logistics could solve this universal problem.
‍
Raise Cravings was founded to scale that success with a direct, powerful mission: to empower every individual, group, and organization to effortlessly reach their financial goals.

Our Mission: Achieve Your Goals with Every Craving

We believe that chasing a goal—whether it’s new uniforms, a class trip, or vital research—shouldn't be blocked by logistical nightmares. Our platform is the realization of that belief, offering a seamless fundraising solution centered around high-demand, high-quality gourmet treats.

Donate Now

How We Help You Succeed:

Maximize Returns

We commit to donating an industry-leading 30% of every product sale directly to your cause. Your supporters get a delicious treat, and your organization gets a significant contribution.

Zero Stress Logistics

We eliminate the time-consuming tasks of ordering, storing inventory, collecting money, and managing shipping. Raise Cravings handles the entire retail operation so you can focus 100% on your mission.

Flexible Funding

Whether your supporters buy a gourmet treat or make a Direct Donation (with a transparent service fee), our platform ensures funds flow efficiently to  your campaign.

Our Philosophy

We operate on a philosophy of Trust, Quality, and Impact

Donate Now

Trust

We handle all financial transfers securely and ensure complete transparency regarding the 30% donation split

Quality

We maintain the highest standards in our products because we know that satisfied customers are repeat supporters.

Flexible Funding

We measure our success not just by the treats we sell, but by the number of goals—big and small—that we help our incredible Campaign Creators achieve.